Bentley's New Logo: A Symbol of Inclusivity and a Desire to Evolve
A Modern Interpretation of the Classic Bentley Wings
Bentley Motors has unveiled a new logo, Gen B, that embodies the automaker's vision of "Generation Bentley." The logo features the brand's iconic wings in a more contemporary and inclusive design, reflecting Bentley's commitment to sustainability and a desire to connect with a younger audience.
A Distillation of Bentley's Philosophy
The new logo is not merely a cosmetic change but a distillation of Bentley's core values, emphasizing inclusivity, progressiveness, and a forward-looking approach. The wings, which have been a symbol of the brand since its inception, now have a more aerodynamic and stylized look, representing Bentley's ambition to continue evolving while staying true to its heritage.
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